Green River Preserve

Goal: Create a cohesive brand to elevate our messaging.

Green River Preserve (GRP) is a summer camp with a mission to connect children with nature. I developed and executed a brand strategy and vision that elevated visual storytelling and marketing while also boosting enrollment.

Services provided: Art and Creative Direction, Brand Strategy, Website Redesign, Custom font and illustrations, Video & Photography, Marketing and Social Strategy, Logo redesign, Swag design

Website Redesign

Designing a new website from scratch takes creativity and strategy. I collaborated with the administrative team and Ronningen Design to concept, develop, and execute the design and user experience of the website.

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Custom font and illustrations

In designing the site, I created and produced a font that now serves as the brand typeface for the camp. I also created custom illustrations which now serve as part of the brand. This work resulted in boosted enrollment, donations, and brand recognition.

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Video

I collaborated with videographer, Dusty Stepp, to develop, craft, and create a video that encompassed the story of who GRP is and why you’d want to come to camp. I played the role of art director and producer on this project.