At Hallmark, a global leader in personal expression, I served as a Staff Photographer in the commercial studio, translating strategic content needs into compelling, brand-aligned visuals. I led creative development across photography, model casting, styling, and production—delivering cohesive campaigns for e-commerce, out-of-home (OOH), print, and marketing communications (Marcom).

In addition to photography, I art-directed select projects—partnering with designers, agencies, and freelancers to bring concepts to life across all channels. My work ensured consistency in brand identity while meeting creative goals on time and budget.

Key Services Provided:
• Photography
• Art Direction
• Model Casting & Production
• E-Commerce
• OOH Advertising
• Print & Digital
• Magazine & Social Media
• Marketing Communications (Marcom)

By aligning creative execution with business objectives, I helped maintain Hallmark’s standing as a trusted and innovative brand in the personal expression space.