At Hallmark Cards, a global leader in greeting cards and personal expression products, I served as a Staff Photographer within the commercial studio. My role involved driving creative solutions through the translation of corporate strategies and content requests to ensure the achievement of business objectives.

I was responsible for conceptualizing and defining creative parameters across photography, model casting, styling, and production for various mediums including e-commerce, out-of-home (OOH), magazine, and marketing communications (Marcom). This ensured a consistent corporate identity, maximized brand identification, and visually translated the desired impact.

In addition to my core responsibilities, I had the opportunity to art direct various projects. This included coordinating with designers, agencies, and freelance art and design resources to support marketing efforts across all channels. I ensured the on-time and on-budget completion of all Hallmark Cards’ creative productions across print, web, and digital mediums.

Key Services Provided:

• Photography

• Art Direction

• Model Casting

• Production

• E-Commerce

• Out-of-Home (OOH) Advertising

• Magazine

• Print | Digital

• Social Media

• Marketing Communications (Marcom)

By aligning the creative vision with Hallmark's market trends and strategic goals, I contributed to maintaining Hallmark’s reputation as a market leader in personal expression products.