L.L. Bean Fall
Fall Campaign
As Senior Photo Art Director, I helped lead the creative for L.L.Bean’s Fall Campaign, capturing the spirit of the season across both studio and on-location shoots.
Led creative direction from concept to completion
Partnered with the creative director, stakeholders, designers, and producers to align vision
Created imagery for omni-channel use—digital, print, and retail
Balanced seasonal storytelling with functional, customer-first visuals
