The 2025 Signature Collection reimagines heritage classics with refined fits, elevated materials, and timeless New England style. As Senior Photo Art Director, I shaped the visual narrative from concept through final execution.

• Partnered closely with designers, stylists, and brand stakeholders

• Directed imagery to reflect an editorial yet approachable tone

• Crafted assets for omni-channel use—digital, print, and in-store

• Supported the launch of L.L.Bean’s biggest Signature campaign to date