
Rowdy Mermaid Adaptonic
Launching A Product Line
My role as Creative Director included taking the creative lead on aspects of the campaign:
Overseeing, art directing, and providing visual strategy for the photography and video shoots
Designing the influencer box, swag, advertising
Spearheading paid social media visual strategy, email marketing visual & strategy
Working with the copywriter and marketing director on print advertising and visuals for press releases, and much more.
Whatever it is, the way you tell your story can make all the difference. See an example of my art direction for a photoshoot.
Photography by Anna Williams and Jane Izard

Creative Deliverables

Postcard Design
Art Direction + Strategy Paid Social (click to play)

Product Rendering

Coupon Design

Influencer Campaign Box - Strategy + Design

Swag Design

Sales Sheet

Email Campaign

BevNet Ad Design + Photography

Influencer Campaign

Organic Social

Visuals + Messaging Strategy

Email Campaign

Art Direction + Social