Rowdy Mermaid Adaptonic
Launching A Product Line
My role as Creative Director included taking the creative lead on aspects of the campaign:
Overseeing, art directing, and providing visual strategy for the photography and video shoots
Designing the influencer box, swag, advertising
Spearheading paid social media visual strategy, email marketing visual & strategy
Working with the copywriter and marketing director on print advertising and visuals for press releases, and much more.
Whatever it is, the way you tell your story can make all the difference. See an example of my art direction for a photoshoot.
Photography by Anna Williams and Jane Izard
Creative Deliverables
Postcard Design
Art Direction + Strategy Paid Social (click to play)
Product Rendering
Coupon Design
Influencer Campaign Box - Strategy + Design
Swag Design
Sales Sheet
Email Campaign
BevNet Ad Design + Photography
Influencer Campaign
Organic Social
Visuals + Messaging Strategy
Email Campaign
Art Direction + Social