
Rowdy Mermaid Kombucha
Keeper of the creative vision
Rowdy Mermaid is a functional beverage company in Boulder, Colorado. At Rowdy, I was the keeper of all things creative and maintained visual consistency across all channels. My job as Creative Director was multifunctional involving art direction, design, photography, social media, and brand strategy. I collaborated with the CEO, Marketing Director, VP of Sales, and sales/marketing team daily.
Services provided include Brand and Visual Strategy, Social Media Management, Content Creation, Digital Asset Management, Art & Creative Direction with outside vendors, Swag & Merchandise, Sales Decks, Product Rendering, Logo Creation, Motion Design, Photography & Video, Creative Lead, and much more.
Visual Brand Strategy
My job was to determine how to visually stand out.
Art Direction Paid Social (click to play)

BevNet AD Art Direction, Design, and Photography

Art Directed Photo

Email Design + Art Direction

Logo Design

Art Directed Photo


Swag Design

Shelf Talker

Ad Design and Art Direction
Art Direction Paid Social (click to play)

Motion Design

Art Directed Photo

Fridge Mockup
Motion Design (click to play)

Art Direction + Photography

Email Capture Design

Email Design & Illustrations

Sale Sheet Design

Art Direction + Social

Art Directed Photo + Merch Design

Art Directed Photo

Art Directed Photo

Email Design and Art Direction

Illustration

Shelf Talker

Social Post and Art Direction